Brazil’s Carnival going social with Google in a big way


13th Feb 2012. Google announced on its blog that it going to be providing in-depth coverage of the Carnival festivities happening in Salvador, one of Brazil’s oldest cities.

Google will provide this coverage between 16th to the 21st of Feb, which is when the festivities are meant to be on their peak.

For those of you who are not aware of Brazil’s Carnival, its one of the most popular festivals in the world with thousands of people converging to the country to partake in the celebrations.  Its so busy that flights and hotels are sold out months in advance. I should know as I’ve been trying to visit Brazil during that season.

So for those of us who won’t be able to make it, Google’s coverage through YouTube, Google+ and Orkut will be an alternative to really see what goes on there.

Through the Carinval YouTube channel which you can access here,

“…you’ll have access to everything from a live transmission of the streetfest to videos of bands who have traveled to Salvador to host the party. You’ll even be able to chat with other YouTube users who are watching the party with you from around the world through a map we’ve integrated just for the occasion.”

People will also be able to chat with bands and watch live celebrity interviews through Google+ and Orkut

This is what can be called a great example of using the power of social media for a promotional campaign. It’s extremely effective because it will generate visual interest amongst the target audience and its cost as compared to its scope is minimal.

While they aren’t there, people can really get a flavor of the Carnival from watching whats happening on the streets. This tactic is bound to generate an elevated level of engagement and will increase the interaction level online.  Last but not the least there are bound to be reviews and suggestions by the consumers that can help the organizers improve the ambiance for the future Carnivals to come.

I really do think that this is a neat idea and would recommend this to anyone in the travel, hospitality or leisure industry.

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