Tag Archives: building great websites
Your New Year’s Resolution – Getting a Mobile Website
Welcome 2013! Apart from the numerous resolutions that you must have made, I hope you’ve decided to optimize your digital presence for mobile platforms. The nature of consuming information has changed drastically and it continues to change some more. So if you haven’t thought of going mobile yet, you better right away because by 2015 or so, you’ll have more people accessing your information via a mobile device than a desktop
But lets clarify what I mean by going mobile. I don’t really mean that you need to set up apps on the iOS, Android and Blackberry platforms. Sure they are nice to set up if you have the resources and can sustain their management (in which case you really should) but what’s more essential is to set up your mobile website. There are 2 main reasons why I say this:
– Mobile websites are cross platform. With one well crafted site, you instantly make yourself available on multiple devices. Ofcourse you have to come up with a design that looks good on all devices but that’s a problem that is easily solved.
– Mobile sites are faster and easier to set up. Essentially a mobile site is just another skin for your normal site so that when people view you on a mobile device you look great. And re-skinning is much easier and faster than coming up with specific design elements that are required for iPhone/android platforms.
So don’t waste time. Until you have something prepared for the iOS/Android platforms get your mobile site up and running; since this is one of those things that you can count as a low hanging fruit. Its quite easy to do and the benefits are enormous.
ROI on your website – What you should be monitoring
A little while ago, I had a very interesting chat with my CIO and GM about the effectiveness of a website as a digital asset in achieving a company’s overall objectives. Some of the very interesting things we discussed were bounce rates, dwell times and returning visitors. And that discussion leads me to ask all of you something:
Does your target audience stay long enough on your website to be converted into a client/lead? Does it stay long enough to read through the information you have to offer? How about the frequency of visits of your audience? Do people usually visit once or do they keep on coming back for more?
All these things are tracked by the different analytical tools, but many companies hardly focus on them. They feel that the increase in the total number of visits to their sites is proof enough that their formidable website spending has brought the desired results. That is the easiest thing for the so-called “web optimization” agencies to sell to clients who don’t know better. That’s also the easiest way for employees to show to their managers that they did a job well done.
Companies must realize that this isn’t the whole truth. While the number of visitors to your site does increase your chances of getting more of your target audience on the site, it doesn’t mean that it proportionately increases the chances of the target audience staying on your site for as long as you want them to. It also doesn’t mean that they’ll come back.
6 Tips To Improve Your Web Presence
The internet is another way to define yourself in front of your customers and potential clients. If used properly, you can turn it into your number one selling and brand building outlet. This post aims to share 6 helpful tips that will almost instantly make a difference in your web presence and get you the results you wish to achieve.
Know Your Purpose
Your website is a really powerful tool. But more often than not, you will see companies setting up sites with no specific goal in mind. You have to know what you want to get out of your web presence. Are you looking to generate leads, increase direct sales, build your brand or gain consumer insights? Your goal plays a heavy part in defining your online communication strategy. So know what you want your website to do for you; and then start designing it.
Don’t put everything on the landing page
Information overload is something that is never well received. Your site visitors need to be guided down a path and that becomes insanely hard to do, if you provide them with a large number of starting points. They’ll end up confused and overwhelmed. Remember, that when visitors come to your site, you don’t just expect them to go away after viewing your landing page. You expect them to go deeper and view a detailed description of your products and services. Hence you needn’t worry about giving the visitor a million choices. Visitors already know what they are looking for; and instead of providing numerous options which takes their focus away, provide them with information about your major products and services. This will keep their focus and get them to go deeper into your site to learn more about your offerings.