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How to make a successful mobile app

December 8th 2011
Written by:Nadir Shah    Comments: 0
 

Whether you are an entrepreneur thinking about a new idea to introduce to the digital world or a business thinking about maximizing the digital medium to your benefit;  know this if you already don’t – Mobility is going to be at the helm of the digital frontier. There’s no denying that.

So if you’re not thinking of going mobile right now, you better get your thinking hat on. There are so many ways mobility can benefit you or your business. You just have to come up with the right idea to effectively introduce your service via the mobile medium.

Now I can’t tell you what idea works and what doesn’t . The ‘mobile app’ world has taught us that even the kookiest ideas can be the most successful ones.  What I can share with you however, are the themes I have observed in highly successful apps so that you can apply them to your app ideas.

Here are the top 3 themes Ive seen in the highly successful apps Ive come across.

Simplicity

Dainvci, Jobs and a few other gurus always said “Simplicity is the ultimate sophistication.” That is so true. Smart phones are used by so many different consumers whose exposure to tech ranges from 0 to 100. Whenever you design something, you’ve got to ensure that even the most novice user gets the hang of it without any headache. Don’t accidentally end up intimidating your user base by giving complex menus, long instructions or hidden features. Thats a recipe for disaster. Rather keep it simple. Simple apps that dont need any complex ‘how to use instructions’ are the ones that work the best. Such apps are most easily adopted and also have a much faster assimilation into the consumer base.

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