Tag Archives: mobile strategies
Your New Year’s Resolution – Getting a Mobile Website
Welcome 2013! Apart from the numerous resolutions that you must have made, I hope you’ve decided to optimize your digital presence for mobile platforms. The nature of consuming information has changed drastically and it continues to change some more. So if you haven’t thought of going mobile yet, you better right away because by 2015 or so, you’ll have more people accessing your information via a mobile device than a desktop
But lets clarify what I mean by going mobile. I don’t really mean that you need to set up apps on the iOS, Android and Blackberry platforms. Sure they are nice to set up if you have the resources and can sustain their management (in which case you really should) but what’s more essential is to set up your mobile website. There are 2 main reasons why I say this:
– Mobile websites are cross platform. With one well crafted site, you instantly make yourself available on multiple devices. Ofcourse you have to come up with a design that looks good on all devices but that’s a problem that is easily solved.
– Mobile sites are faster and easier to set up. Essentially a mobile site is just another skin for your normal site so that when people view you on a mobile device you look great. And re-skinning is much easier and faster than coming up with specific design elements that are required for iPhone/android platforms.
So don’t waste time. Until you have something prepared for the iOS/Android platforms get your mobile site up and running; since this is one of those things that you can count as a low hanging fruit. Its quite easy to do and the benefits are enormous.
A delightful social media getaway with BPG: 3 key social media points reinforced
So get this… Bates Pan Gulf (BPG), one of the largest marketing solutions groups in the MENA region, invited the Emaar crew to attend their company off-site. The off-site was centered all around social media. And since Emaar embraces social media as an extremely important mechanism for engaging their consumers, we were pretty psyched to see what was in store for us.
Other than the terrific hospitable attitude of everyone in the BPG team (Thank you Mr. Avi Bhojani and Arif Ladhbhoy :)) there was also some interesting conversation around key social media strategies and trends. Speakers had been invited from different regions to share their views on social and talk about what they had been doing.
They key thing that I was glad to see reinforced there was that attitudes towards social are changing in this region. No longer is it all about the traditional approach to social which is…”I WANT MORE FANS!!”
Fans are definitely a good thing. But its not the only thing. And with bigger players now entering the market here, I wanted to lay down three key points that must be considered while making a social media strategy.
Build your strategy around engagement not Likes
Comscore and Facebook have reported the power of a like multiple times in the last couple of years. But they don’t mean get as many likes as you can. Trust me that’s guaranteed. They stress the importance of the value of a like you receive, because through it you are able to connect to your customer. You are able to understand what they want, account for their needs and improve your offering. In turn you get happy people buying more of what you have to offer, amplifying your brand message and really help you gain more exposure virally.
In any successful social media strategy the buy-in of the people and therefore engagement is necessary. So always ask yourself this when you make a strategy – will people interact and talk about the product in a positive light. Will it be insightful and will others learn from it, rally behind it and amplify it. If not, then chances are you aren’t on the right track.
How to make a successful mobile app
Whether you are an entrepreneur thinking about a new idea to introduce to the digital world or a business thinking about maximizing the digital medium to your benefit; know this if you already don’t – Mobility is going to be at the helm of the digital frontier. There’s no denying that.
So if you’re not thinking of going mobile right now, you better get your thinking hat on. There are so many ways mobility can benefit you or your business. You just have to come up with the right idea to effectively introduce your service via the mobile medium.
Now I can’t tell you what idea works and what doesn’t . The ‘mobile app’ world has taught us that even the kookiest ideas can be the most successful ones. What I can share with you however, are the themes I have observed in highly successful apps so that you can apply them to your app ideas.
Here are the top 3 themes Ive seen in the highly successful apps Ive come across.
Dainvci, Jobs and a few other gurus always said “Simplicity is the ultimate sophistication.” That is so true. Smart phones are used by so many different consumers whose exposure to tech ranges from 0 to 100. Whenever you design something, you’ve got to ensure that even the most novice user gets the hang of it without any headache. Don’t accidentally end up intimidating your user base by giving complex menus, long instructions or hidden features. Thats a recipe for disaster. Rather keep it simple. Simple apps that dont need any complex ‘how to use instructions’ are the ones that work the best. Such apps are most easily adopted and also have a much faster assimilation into the consumer base.