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Why I jumped on the Facebook advertising bandwagon

January 11th 2014
Written by:Nadir Shah    Comments: 0
 

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With over a billion people liking millions of pages on Facebook, it was only a matter of time before the Facebook newsfeed would start getting overwhelmed. Surely with the amount of content we “like” now, it’s not possible to show snippets from all of those sources in our newsfeed.  Facebook also acknowledges this and as a matter of fact, is continuously going to work on making newsfeed content more relevant. So what does that mean for the online marketer? Well, it means you’ve gotta come up with some great contextual content, content that will be shared organically, to stay on your fans’ newsfeed. While this is possible, it’s not going to be easy to do. Quoting Facebook from their paper titled Generating Business Results on Facebook:

“People are connecting to more Pages and individuals every day. And each day, more brands and organizations are posting on Facebook. As a result, we expect organic distribution of an individual Page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site. Your post has a better chance of appearing organically to your fans and their friends if it’s relevant to them and if their friends interact with it …”
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