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How hotels can set up a ‘5 Star’ presence on Facebook

November 26th 2011
Written by:Nadir Shah    Comments: 0
 

There’s no doubt in my mind that the hospitality industry, particularly the hotels,  are one of the industry groups that benefit the most from social media platforms like Facebook. That’s because FB allows for them to set up support mechanisms while also giving them an opportunity to establish marketing and sales (direct and indirect) channels.

Hotels and other hospitality entities should use this fact to their advantage and bolster their Facebook presence to promote their assets accordingly. I say this because more often than not, I see the hotels in Dubai having a very generic presence on such a powerful platform. By generic I mean an approach that focuses on general updates, major events and targeted hotel competitions that run for a limited period.  Don’t get me wrong, I’m not saying that this is a bad way to handle your FB presence. There are hotel pages out there that I think have achieved a lot due to the fact that they always have something going on. This increases interaction on their pages which gets them high interaction stats and a fair share of following.

But what I am saying is this – Given what is possible to do with Facebook, I haven’t seen the hotel industry going that extra step in promoting their assets; especially in such a way that is regular and consistent rather than being seasonal like all the events and competitions.

One great way to promote your assets

Give each main asset its own tab and then try to provide a service through that tab that is an everyday activity for leisure-goers. Imagine for example, that you have a dedicated tab for each of your main restaurants. Think of the things you could do through that tab:
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